Maurice Publicité Ogilvy, first enterprise in Mauritius to obtain Adobe’s Certificate of Compliancy
Maurisoft, official representative of Adobe in Mauritius, has presented the first Adobe Certificate of Compliancy in Mauritius to Maurice Publicité Ogilvy.
“It’s a new milestone in the fight against software piracy,” rejoices Maurisoft General Manager Nicolas Le Maire. “Maurice Publicité Ogilvy opened its doors to Adobe and we encourage all Mauritian enterprises to follow this example. We are proud to recognise Maurice Publicité Ogilvy as a genuine partner of Adobe in Mauritius.”
Maurice Publicité Ogilvy Managing Director Jean Jacques de Robillard said he was proud to receive this certificate which embodies the company’s philosophy to be honest and respectful towards its partners, clients and the public at large.
“Pleased to celebrate 85 years this year, Maurice Publicité Ogilvy proudly nurtures its culture of “pioneering new ideas” whilst respecting the company’s values. This certificate is a case in point as the agency is the very first company in Mauritius to receive it,” adds M. de Robillard.
For Maurisoft and Adobe, we must go beyond crackdown campaigns on software piracy by promoting enterprises that are legal and transparent. Adobe partners benefit from different privileges and value-added services such as advice and training, by Adobe certified experts.
According to Nicolas Le Maire, many enterprises in Mauritius wish to be compliant and legal. However there is often a discrepancy between the managers’ will and the reality.
Managers often have little control over the software and licenses installed on each workstation. The larger an organisation, the more complex the control and audit are. Furthermore, users sometimes remain unknown because Adobe software is wrongly associated to designer jobs only whereas these can be used in a variety of different jobs such as textile, marketing, law, finance, government etc.
Maurisoft proposes to conduct a Software Asset Management (SAM) for enterprises. An audit of all computers provides an inventory of Adobe software being used. Other than licenses’ legitimacy, you must also verify that software are properly installed and up-to-date. Appropriate recommendations are then made for a complete update which, once done, will enable the company to receive a certificate of compliancy, as well as have better control and management of its software and increase its productivity.
“We are already working with several companies in this aim and are confident in the results, but there is still a lot to be done,” says M. Le Maire.
An official study from the BSA (Business Software Alliance) indicates a 57% piracy rate in Mauritius in 2008, resulting in estimated losses of around Rs.150 million per year for the country. Mauritius is considerably above the international average (41% in 2008).
During the past year, we noticed an increasing will from the government and regulatory bodies to fight more efficiently against piracy with new copyrighting laws, the association of the BSA and MASA in June 2009, awareness campaigns (including several scheduled for 2010) and the alliance of software editors such as Microsoft, Adobe, Autodesk and Symantec.
However, for Nicolas Le Maire, the support and contribution of all Mauritian enterprises are also essential to win this fight.
“Everyone has a role to play in the fight against software piracy and we should all take a part of responsibility,” underlines M. Le Maire. “It’s good to be legal but we must go further and insist on a proof of genuineness from suppliers as well.”
“By choosing to work with genuine companies, we support the economical development of our country and its vision of becoming a key player in the ICT sector in the region and internationally,” explains M. Le Maire. “We must work together to achieve our ambitions of becoming a Cyber island by promoting and encouraging Genuine enterprises.”
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Lutte anti-piratage : Maurice Publicité Ogilvy, première compagnie à Maurice à obtenir le certificat d'authenticité Adobe.
