|
 |
 |
|
|
Sending eCards ~ eServices |
| Published on
17 December 2009 |
|
eCards are a great way to send your end of year and Christmas greetings to your colleagues, clients and partners. But there are often restrictions on design, size, spamming…
eServices expert Ahsinah Koossa answers your questions about designing your eCard, personalising it, and all the Do's and Don’ts you should know about…
What format should we use to send an eCard?
If you want your eCard to appear with all the nice graphics directly into the receiver’s mail, the best way to do so is using what we call HTML codes. This enables you to insert graphics and text into the mail. You need to use a special system to create your mail, like our eMailing Pro system or other equivalent system.
Do not send the card as an attachment. It is less visually appealing and you have more chances of being identified as spam.
Can the eCard be animated?
Not directly in the mail itself. You would then have to send out a link to see the eCard online. On the Web, you can do your eCard in a flash which will enable it to be animated. However, you reduce the number of viewers for your card by doing so – a limited number of recipients will bother to click to see the card online.
Can you personalise your eCard with the recipient’s name?
Yes you can include “Dear John” or other types of messages at the beginning but you need to have the information in your database with the names of the persons corresponding to each email address.
If possible, it is best to personalise emails as it increases the chances of being read.
What is the limit of email addresses I can send my eCard to?
Do not copy-paste a lot of email addresses and e-mail in bulk. It is less personal and more importantly you risk to be blocked as a spammer. Being identified as a spammer could potentially be dangerous as you lose the ability to send mails for a few hours and you could in worse cases be blacklisted on servers. Not only will your email address be blacklisted but all users with the same domain name (ex: frci.net) will also be blacklisted. Again, using the professional mailing system, there is no restriction on the number of email addresses and it is specifically designed to mass mail.
Can I know how many people read my card?
You cannot if you sent it from your mail account unless you asked for read receipts. On the eMailing Pro you can get complete statistics report for the eCards sent. You can identify how many mails were delivered, how many people opened the mail and whether they clicked on any link in the mail. You can also see who opened the mail and who did not.
Can I use any database of email addresses?
Do use a list of email addresses you know. Do not use email addresses you found or copied from other mails or purchased. It is unethical to send emails to people who did not request to receive them. By sending emails to people you don’t know, you increase the risk of emails bouncing, being unread and risk your company’s image. If you are unsure about your email addresses, do always provide to recipients the possibility to unsubscribe/opt out from the list.
What is the size limit for an email?
The mail should not typically be more than 100KB to decrease chances of being identified as spam. Do not send large graphics from your mail account. If you are sending your mail from a specialised mailing system, all the graphics you send remain on the server and are not sent directly in the recipients inbox, thus reducing the mail size. The graphics are downloaded straight from the Internet.
If you use a specialized mailing system, like your eMailing Pro, how will the receivers know the mail comes from me?
You can choose to display any email address you like as the sender of the mail. You can also choose any sender’s name you want to display. The recipient makes no difference whether the mail has gone through a system or comes straight from your mail account. Do use a known name and email address for your recipients.
|
|
|
| |
| « back |
|
|
|
|
