(LinkedIn for Business)

By the end of this course, learners will confidently set up and optimize their LinkedIn profile and company page, grow and engage a professional network, share compelling content to promote their business, and leverage LinkedIn tools to identify clients, opportunities, and enhance their credibility and brand visibility.

  • Date

    4 December 2025

  • Duration

    6 Hours

  • Price

    Rs 20,000

Content
Module 1: Content Strategy Reality Check
  • What are you doing right (themes, consistency, inclusion)
  • Key weaknesses: passive audience, emotional disconnection
  • Why likes ? loyalty
  • From Broadcasting ? Belonging: What audiences want in 2025
Module 2: Writing with Heart – Emotional Storytelling for Brands
  • The Trust Triangle: Authenticity, Empathy, Consistency
  • 5 types of brand emotion: Inspiration, Gratitude, Pride, Joy, Nostalgia
  • From announcement to human story (live writing demos)
Module 3: Visual Content That Connects
  • Static vs. Storytelling: what visuals actually perform
  • When to use carousels, photo stories, and behind-the-scenes content
Module 4: The New Engagement Blueprint (No Paid Ads Needed)
  • The “LinkedIn Warm Voice” tone guide
  • Comment-first strategy & the power of a question
  • From internal to external: turning employees into engagement drivers
Module 5: Editorial Planning with the 4E Content Framework
  • The 4E Framework: Educate, Entertain, Engage, Empower
  • Emotionally balanced planning (every promo post needs a human story post)
  • Calendar rhythm: 2–3 posts/week optimized for reach + relevance
Register Here.
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