(Mastering Social Media – From Content Creation to Community Engagement)

By the end of the course, learners will be able to set the stage and align expectations with the Company brand values. The training allow participants to Create and schedule professional, engaging posts and stories, use social media tools to plan ahead, moderate and respond to comments/messages consistently, leverage audience engagement as leads and execute a clear 30-day social media action plan.

  • Date

    30 January 2025

  • Duration

    7 Hours

  • Price

    Rs 20,000

Content
Module 1 - Creating and Releasing Posts & Stories to craft impactful LinkedIn posts and Facebook stories
  • Writing engaging captions voice (professional, clear, trustworthy).
  • Visual storytelling

Practical Exercise

In groups, create:       

  • 1 LinkedIn post 
  • 1 Facebook story 
Module 2 - Social Media Planning & Scheduling Tools to build a consistent posting routine
  • Tools demo: (Facebook) and (LinkedIn)
  • Best posting times 
  • Editorial calendars – planning for variety: security tips, service highlights, team features

Practical Exercise

  • Each participant schedules one of their drafted posts
  • Group task: Create a 1-week content calendar with daily themes
Module 3 - Moderation & Reputation Management to protect reputation while engaging with audiences
  • How to moderate comments: hide/remove harmful ones
  • Tone of voice: firm, polite, professional
  • Escalation process for sensitive issues

Practical Exercise

Role-play with sample posts:

  • Positive comment (“Great service, thank you!”)
  • Constructive criticism (“Response was slower than expected”)
  • Harmful/false claim 
  • Participants practice moderation & reply strategies
Module 4 - Responding to Messages with FAQs to standardise replies across platforms
  • Preparing FAQ responses aligned with company policy
  • Balancing speed (quick replies) with professionalism (consistent wording)

Practical Exercise

  • Build a shared FAQ template library
  • Simulation: respond to 3 “live messages” as if on Facebook Messenger
Module 5 - Turning Engagement into Leads to use reactions and comments to generate business opportunities
  • Interpreting engagement metrics (likes, shares, clicks)
  •  LinkedIn = B2B trust-building. o Facebook = storytelling & community trust
  • Adding CTAs: “Contact us for a consultation,” “Download our company profile”

Practical Exercise

  • Case study: participants review a mock engagement report
  • Draft one new content idea aimed at generating a lead or inquiry
Module 6 - Wrap-Up & Action Plan to consolidate learnings and set next steps
  • Recap: content creation ? scheduling ? moderation ? engagement
  • Common mistakes: ignoring comments, irregular posting, off-brand tone

Practical Exercise

Each participant writes a 30-day action plan including:

  • Posting frequency
  • Who will moderate comments
  • Which service to highlight first in campaigns
Register Here.
Fill in the fields and send your application!