(Tiktok for Business)

By the end of the course, learners will have developed a comprehensive understanding of TikTok's business potential and how its content algorithm can be leveraged for strategic growth. They will be equipped to define their unique brand archetype and establish clear messaging pillars that resonate with their target audience. Learners will gain the ability to craft value-driven video scripts using benefit-based storytelling techniques and will confidently produce and edit engaging short-form videos using just a smartphone. Finally, they will learn to post content strategically and analyze its performance to drive sustained growth for their business on TikTok

  • Date

    24 to 26 November 2025

  • Duration

    7 Hours

  • Price

    Rs 20,000

Content
Module 1: TikTok Foundations for Business
  • Importance of TikTok in the Mauritian digital landscape
  • Business vs creator accounts
  • Navigating the For You Page algorithm
  • Local trends and examples
  • Workshop: Audit and optimize your TikTok profile
Module 2: Brand Pillars, Archetypes & Audience
  • Overview of 12 brand archetypes (focus on 4–5 for TikTok)
  • Defining your 3 messaging/content pillars
  • Understanding your local audience (pain points, language, tone)
  • Workshop: Archetype canvas + 3 content ideas
Module 3: Features vs Benefits & Storytelling
  • Translating product features into customer-focused benefits
  • Scripting using “Hook – Story – CTA”
  • TikTok formats: Explainers, POVs, How-To, Challenges
  • Workshop: Write and revise a 30s TikTok script
Module 4: Creating TikToks with Your Phone
  • Technical filming tips (framing, lighting, gear)
  • In-app editing vs CapCut
  • Captions, transitions, voiceovers
  • Workshop: Film and edit 1 short TikTok using your phone
Module 5: Posting, Trends & Performance Tracking
  • How to ride local trends ethically
  • Scheduling & consistency tactics
  • Interpreting analytics (views, retention, engagement)
  • Workshop: Create a 7-day content plan with 3 trend-based ideas
Register Here.
Fill in the fields and send your application!